Lead generation: WHY THE HYPE?
We’ve all been there: You’re sitting with your family all around the TV, watching your favorite movie, when the phone suddenly rings. Your family all give you that irritated stare, so you step into another room to answer it. You hear the telemarketer ask for your name and says he has an important message about the roofing on your house.
Your wonderful family time was interrupted by this? You hang up as quickly as you can to get back to the movie. This, my friend, as you well know, was a cold call. When you consider that only 1% of all cold calls will result in a sale, the odds aren’t great. Additionally, as many as a whopping 90% of B2B don’t respond to cold sales outreach.
Approaching buyers in a more effective – not to mention less annoying – way is imperative to the success of your business. Want to generate more sales for your business? Of course, you do! The frustrating interruption described earlier is the exact reason why we need to talk about inbound lead generation.
Inbound Lead Generation
Inbound lead generation is the solution that will save your business or organization from being that terribly disruptive and annoying cold caller who is ruining movie nights everywhere.
Inbound lead generation marketing relies on earning a customer’s interest rather than buying it. Outbound marketing pushes products or services onto customers. It’s all about relationships: one builds a relationship while the other doesn’t.
These emails are far less intrusive and much more relevant than if you called them clear out of nowhere. You would know they would be great possible candidates for a sale. You’d also be able to personalize that opening communication to meet the existing needs of that potential client because you collected valuable information in the survey.
So, lead generation is the process of attracting leads (your potential customers) into a contact management system. It’s really a way of warming up your potential customers to your unique business and getting them on the path to eventually buying, and hopefully, referring their friends.
In previous posts, we discussed ways of generating these leads. We also discussed why you must qualify someone as a lead and in next post we’ll discuss how to do it, and why inbound lead generation is much more effective than simply buying leads.
To Your Success!
Article Source: LPI Media Group